See All Of The New Google AdWords Updates On One Web Page

Google creates a new page that acts as a release notes document for showing advertisers the latest updates and feature releases to Google AdWords.

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Google announced that in order for advertisers to stay on top of all the latest updates and features they release to Google AdWords, they have created a new web page that shows all the latest updates by month, in chronological order.

The new page can be accessed over here and it is basically a release notes page, that shows the date and change released to the AdWords platform.

Here are the updates for February 2015:

  • 2/17/2015 – Flash ads will be automatically converted to HTML5 ads on the Google Display Network.
  • 2/11/2015 – Account settings update The latest AdWords Editor release includes fixes for better performance.
  • 2/9/2015 – New feature update Manage landing page and tracking URLs separately for ads using upgraded URLs.

When possible, Google links the one line update to either a help document or blog post containing more details about the change.

Here is a screen shot of the page as it looks today:

Screen Shot 2015-02-18 at 1.10.28 PM

Google said this page will help “keep you on top of all the new AdWords innovations and help you understand how they work.”

Google also released a Best Practices page today that aims at staying current with the latest guidelines to having a healthy AdWords campaign.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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